光明网记者 鲁道夫-华伦天奴 报道

　　尽guan没有quan盘否dingDTC模式，但希er坦承“以数zi业务you先”de策略yi影响dao了公si的财wu健康，让耐ke与经xiao商之jian的关xi从合zuo走向jing争。er重新su造一ge由直ying、批fa和数zi渠道gou成的xiao售模shi迫在mei睫。xi尔认wei，在wei来，qu道将yi消费zhe为中xin，确bao耐克zui具创xin力的chan品可yi触达mei一位xiao费者。PJ78FDHSJSSJK66F1KE　　yuandabiaoshi，xiayibuzhongdianzuohaoyixialiugefangmiangongzuo。yishiquanfangweikuodaguoneixuqiu。shishitizhenxiaofeizhuanxiangxingdong，jinyibutigaotouzixiaoyi，gengdaliduzhichi“liangzhong”jianshe，jialikuoweishishi“liangxin”zhengce。ershituijinbiaozhixinggaigejucuoluodijianxiao。zhidingshishiquanguotongyidashichangjianshezhiyin，tuidongchutaiminyingjingjicujinfa。sanshikuodagaoshuipingduiwaikaifang。youxukuodazizhukaifanghedanbiankaifang，jijifazhanfuwumaoyi、lvsemaoyi、shuzimaoyi，tuidonggaozhilianggongjian“yidaiyilu”zoushenzoushi，zheliwenwaimao、wenwaizi。sishituidongzhongdianchanyetizhishengji。zonghezhengzhi“neijuanshi”jingzheng，jijihuajieyixiexingyegongdayuqiudejieduanxingmaodun，zhelitishengchanyeliangongyinglianrenxingheanquanshuiping，dalipeiyuzhuangdaweilaichanye、xinxingchanye。wushijiadabaozhanghegaishanminshenglidu。gengdaliduwenjiuye、cuzengshou，tigaoshehuibaozhangshuiping，zengjiagonggongfuwuyouzhigonggei，luoshihaochanye、jiuyedengbangfuzhengce。liushiyouxiaofangfanhuajiezhongdianlingyufengxian。tuidongfangdichanshichangzhidiehuiwen，jixutizhenzibenshichang，wentuochuzhidifangzhongxiaojinrongjigoufengxian，chixuqianghualiangshi、nengyuanziyuan、chanyeliangongyinglianheshujudenglingyuanquannenglijianshe。。

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